My 90 Day Year Results


One eventful Tuesday I found myself spending the better part of a Tuesday in the hospital - at first in my primary care doctor’s office (who did absolutely nothing to help me) and then several hours later in the Emergency Room (where I finally got answers).

Luna's Lesson of the Day: Don’t be afraid to DEMAND a second opinion.

As it turns out, I needed to have surgery and the sooner the better.

If I had been in this same situation a the previous year, I would have completely panicked and lost my sh*t.

I would have worried how to keep my business running smoothly while on the mend.  I would have stressed about how I’d generate money if I had to take a month off from coaching my 1:1 clients.

In short, I probably would have argued with the doctor and postponed surgery for as long as possible.

But things were different.  

I had spent the previous 6 months completely revamping my business model. I up-leveled my team.  We put systems and structure in place.  And to keep it real, our systems are were not 100% perfect, but they worked and since then, we've continuously worked to make them better.

This shift in how we began operating led to a dramatic (and rather rapid) increase in revenue, more ease, more flow and enough peace of mind that the thought of being away from my business for a few weeks didn’t paralyze me.

That's the result of Todd Herman's 90 Day Year Program. And because the 90 Day Year was such a big part of my transformation, I wanted to take this opportunity to share with you some answers to questions I've gotten over the last year.

First of all, who the heck is Todd Herman?

In a nutshell, Todd is an expert high performance coach.  He’s made his mark by getting RESULTS for Olympic athletes, Fortune 500 companies and some of the top A-listers in the online space like Marie Forleo, Melanie Duncan, Amy Porterfield, and James Wedmore - just to name drop a few.

He’s all about the numbers + performance. 

Which is right up my alley because I’m all about confident action.

So I found Todd by chance on the very last day of his 90 Day Year Program being open.  

I literally joined the program about 4 hrs before the cart closed.  It was my first day getting to see or hear anything about him, but there was one thing I knew: 


Without as much due diligence as I probably should have, I threw caution to the wind and joined his June 2015 program and it’s been crazy momentum ever since.

I learned a new way to think about my business - more strategic, more focused, more aligned.

Todd teaches you to think in themes - which I love because who doesn’t love a theme party?!  80’s shin-dig anyone? 

My themes for my first 90 days were: Podcast, Systems + Launch.  

To give you some perspective, I’d been planning my podcast since October of 2014!  But I was dragging my feet, dragging my feet, dragging my feet!  By June 2015 I still hadn’t even finished recording my requisite 8 episodes to get the podcast off the ground.

And yet, by mid-July 2015, after just a few weeks of the 90 Day Year my podcast was launched!  Not only that, but we clocked in more than 4,000 downloads in that first month!


All of a sudden I could see there was something to this “themes” concept.

Next up, systems.  

In a random, laser coaching session with Todd (he’s known to randomly call his 90 Day Year students and coach them on the spot) he told me something I will never forget.  He said,

“Rachel, you need to hire A players.  You can’t take someone who’s a 30% and make them give 100%.  You might be able to take someone who’s at 70% and get them to 100%.  But you don’t have the luxury of time or resources right now - at your stage in business - to get someone there.  You need to hire A players to scale up your business.  And then, if your heart is still there to develop others, you can create an awesome internship program.”

What?  Stop hiring people overseas for $3/hr who’s excuse for not meeting deadlines was,

“I decided to go to the spa and get a message and then I took a nap but I must have been so relaxed I fell asleep for the entire night.”

True story.  Someone I hired from the Philippines gave me that excuse!

Invest more money in my business?  How the heck?!  I’m trying to keep profits here, Todd.  Mama has a dream house to buy.

But results don’t lie.  I had seen the “Todd Effect” on Amy Porterfield, Melanie Duncan, and James Wedmore - I wanted some of that.

So I did it.  I hired way outside my comfort zone.  And it paid off big time.

With an A player on my team, my new assistant and I became business goal crushers.  We set up systems, processes, and a legit way of tracking our projects.

And then we really knocked it out of the park with the inaugural launch of my program, The Confident Entrepreneur Academy.  

Thanks to using the 90 Day Year framework, we had benchmarks in place and when the cart closed we had generated over $52,000 in sales!

So to recap, in the first 90 days of my 90 Day Year Program experience:

  • I launched my podcast and hit over 4,000 downloads in the first month.

  • I hired a brand new team  A player team member [singular - ONE A player] (which led to massive flow and organization in my biz)

  • Launched my Confident Entrepreneur Academy with over $52,000 in sales.

That may or may not seem like a lot, but I can tell you that for me, we conquered mountains in those first 90 days.

Were there bumps and hiccups along the way?  Absolutely!  Sometimes it was a straight up challenge to put every goal through Todd’s model because the easier thing is to just state your goal and wing it.

But with Todd’s framework, there’s intention required and that takes a whole other level of commitment.  

If you want results, you’ll get intentional and running every outcome goal through the 4 w’s (who’s doing what, when and where) will be a no brainer.

6 months after first being introduced to the 90 Day Year Program I added an additional $83,000 in revenue!  

And yes, those results even shock me.

FOR THE RECORD: I’m not promising you’ll get these results.  I don’t know where you are in your business.

I came to the 90 Day Year Program with many, many, many courses under my belt.  I’m a proud student of Marie Forleo’s B-School (my very first online course).  I’ve studied with the best in marketing like Brendon Burchard and was personally mentored by Chalene Johnson.   

Not to mention, I had been in business for 4.5 years!

But what I am promising you is that if you’re willing to do the work and if you’re ready to achieve goals, then the 90 Day Year Program is something you should seriously consider when Todd opens doors again.

In full disclosure, I became an affiliate partner for Todd after having had the amazing results I had. When he opens doors to his program, I'll be offering some really cool bonuses for anyone who joins me in The 90 Day Year.

Again, doors are closed, but if you want to be part of my 90 Day Year Experience when they re-open, then hop on the waitlist HERE and I'll email you as soon as doors open.

How to Find Your Unique Voice When Creating Content

Have you ever created something and just had that feeling like, “Dang, this is REALLY good.”

You know, that feeling that you’ve poured your heart and soul into a project to such an extent that it gave you the chills up and down your spine?

You sit back and envision the thousands of people who will look at your creation and whose lives will be being changed for the better because of what you brought to life?

That’s how I feel right in this moment, and it’s a feeling I haven’t gotten to experience often.

You see, when I “officially started by business full-time” back in late 2011 I dreamt of being the kind of coach, leader and influencer who would create award-winning, life-transforming content for my clients, subscribers, and random bypassers who might stumble upon my blog (like yourself) or my (now retired) YouTube Channel.

But I kept failing.

Everything I created felt sub-par; never quite good enough.  My videos were poorly edited, mostly filmed around my military on-base house, with terrible lighting.

My blogs were inconsistent at best and usually just a slight modification of a topic I had read elsewhere (I’m not proud but I do admit, I made the same mistake a lot of make - I “heavily borrowed” ideas from others).

Nothing I created felt brilliant.

As with most things, the more you do, the better you become.  And so overtime, I was able to find my own unique voice by doing these three things... 



If you're finding that you're starting to sound like your mentors or you're getting tempted on the regular to read someone else's content and then "borrow the theme" and turn it into your own, UNSUBSCRIBE, UNFOLLOW, STOP WATCHING.

Even if some of these people are your close friends, if you're looking at their stuff obsessively and comparing yourself to others, there's NO WAY you'll be able to pull out your original tone.  Trust.


Credit where credit is due, I got this little tip from my dear friend, Cara Alwill Leyba, best-selling author of the book, Girl Code (p.s. not to brag, but I'm proud to be a feature interview in that book.  wink, wink).

Many years ago Cara told me, "I don't pay attention to any of the online marketers.  I don't even know who the people you talk about are.  I stick with things I love like fashion and music and draw my inspiration from there."


Spend time LIVING, trying new hobbies, crossing over into other industries and I promise you'll find tons of opportunities to discover your unique voice.


This is the single most important tip for finding your unique voice.  TAKE A POSITION.  Have an opinion.  Stand for something or fall for anything!

When you take a position, a side, a stance - whatever you want to call it - your true voice comes out because you're leading with your heart and values.  So give it a try.  Think of a topic and decide what you think about it; CHALLENGE the paradigm, go against the grain... 

Or, go with the paradigm and defend it.  Show us why it's the standard and why any of us rebels should conform.  The point is, use YOUR voice to take a position.

As I've made these 3 tips a part of my practice, my own original content got better.

My confidence began to rise as I became a better writer and coach.  

But, even after having several successful launches of my courses like, The Confident Entrepreneur Academy, Profit without Products, and The Consistency Incubator,

I still judged myself harshly.

“It needs to be better.”

“Your slides suck.”

“Those worksheets look ghetto.”

On and on, I refused to show myself any kind of grace and focus on the results my clients and students were getting.


Today I’m writing to you from my living room so freakin’ proud of something I’ve created that if it weren’t pouring outside, I would literally be running up and down the streets with a sign that said,


Seriously.  I am THAT proud.

It’s called the Double 10 Sprint Challenge.  I believe it is some of my best, most intentional work to date, and I want to give it to you for FREE.

In this FREE 10 Day Double Sprint Challenge not only am I going to show you how to create a $100k Revenue plan, but I’m also going to give you the mindset tools and strategy to implement and execute the plan.

We have over 400 members in the group in more than a dozen industries including therapists, coaches, healers, health and fitness professionals, teachers - we even have a few in the group who haven’t started their business yet but are taking the right steps and planning ahead of time.

There’s a space and a place for YOU inside this challenge group.

I won’t be offering this challenge as an evergreen, so if you miss out on it this round, then you’ve missed out.  And I’d hate for you to miss out.


I’ll see you in our Facebook group. Oh p.s. I forgot to mention that I go live in the group 2x a week for coaching and Q+A sessions and I’m also giving away DAILY prizes based on participation.

But you have to get on the field and play the game to win.  JOIN NOW, IT’S FREE!






P.P.S. This challenge is NOT email based, so if you’re thinking, I want to be in a challenge but my inbox is already filled to the max, then don’t worry.  The entire challenge is taking place right HERE with videos, easy-to-complete worksheets and a very engaged community.  See you there.

How MY depression can fuel YOUR income

My battle with depression is going to help YOU create a winning $100k Year Profit Plan

Let me give you the backstory…

2 yrs ago.  Something was happening.  

I was sad for no reason.  I was snapping all the time, easily agitated and frustrated.  A therapist confirmed it.  My depression was back after years of laying dormant.  Here it was, bubbling at the surface.

I don’t know if you’ve ever battled depression or if you’ve ever had a period in your life where every action you took felt like an uphill battle?  

Maybe you’ve had a situation where you’ve been at the highest point of desperation and frustration, thinking, “When will this pass and when can I get to where I want to go?”

That’s pretty much how I was feeling Every. Single. Day.

And yet, despite dealing with these feelings and emotions


Not because I’m some superhuman individual or because I’m a “strong” person.  On the contrary, I was emotionally falling apart almost every day.

No.  The reason my income was able to double despite what was going around in my head and around my world is because we had SYSTEMS & PROCESSES IN PLACE.

You see, in late 2015 I bum-rushed this guy named James Wedmore at a live event we were both attending.  Even though I knew him as “The YouTube Guy” I had heard from some close friends that undercover, he was a phenomenal business coach who had helped his clients build their businesses to 7-figures.

I wanted in on that.  Wouldn’t you??

Long story short, after some heavy pushing on my part, James finally agreed to take me on as a client and member of his Inner Circle Mastermind.  

On our first “official meeting” we went on a walk to the beach and I broke down.  

I told him how much pain I had been in, how I felt that I was treading water and how I knew I was capable of so much more but just couldn’t figure out what was standing in my way.

I looked him in the eye, with tears running down my cheeks and said,

"Just tell me what to do and I’ll do it."

That day James showed me what was possible - a life of freedom where you don’t have to work so damn hard to get phenomenal results.

Over the next year James taught me how to think differently, how to create systems and processes in my business that actually worked and that gave me the time freedom to focus on healing my depression.

And THAT my friend is how my income doubled while I overcame my depression!

Again, I don’t know if you are or have ever been where I was in 2015, but if you’re currently feeling like you know you’re capable of achieving more, but like me back then,you just need someone to tell you what to do, then I’m strongly encouraging and inviting you to JOIN ME for The Double 10 Challenge

You’ve probably done a ton of challenges, but this will be different - unlike any other challenge.  

We are doing TWO 10-Day Back-to-Back Sprint Challenges! 


Together, we will:

  • Break down all the ways you can (and will) create and generate your six-figure income.  
  • Clear out the blocks that have been standing in your way
  • Get organized so you have the time in your schedule to take the daily action necessary to execute your $100k Plan (that we create together!)
  • Have LIVE jam sessions to make sure you are right on schedule. (I'm a former Marine and no one gets left behind!)

I’m going to do for you exactly what I asked James to do for me;


I have paid James Wedmore over $35,000 for his mentorship and I’m going to share the same strategies he shared with me in this FREE challenge.

So that, by the end of the 10 days you are clear and feel confident on what you need to do to create the life you want.  

And after that, I’m going to hold your hand and we’re going to push into the second 10-Day Sprint Challenge.

I’m not going to give you the details on what’s waiting for you on otherside of that challenge but trust me, the second sprint is going to show you how to leverage the offers you identified in the first 10-day sprint challenge.

Can you imagine what your life can and will look like if in 20 days you develop a clear plan for creating six-figures and have the exact actions needed to leverage the plan?

This challenge is for you if: 

  • You know you were meant to play a much bigger game than the one you're playing right now. (I get it! That's how I felt!)
  • You want someone to simply tell you what to do and in what order to do it, so you can stop throwing spaghetti at the wall hoping something will stick. (Just like James did for me)
  • You are excited about the idea of having a six-figure plan at your fingertips and the support and guidance to help you execute it.
  • You're ready to put on your running shoes and sprint with me and other entrepreneurs just like you who were born to show up in a bigger way.

Look, if you’ve experienced any kind of frustrations like I have in the past, or if you haven't had any frustrations other than needing a clear plan and some support to put the pieces together, then THIS is the challenge for you.

We begin on Monday, April 3.  All you have to do to join is


Your guide to your $100k Plan is waiting for you inside there.  You simply have to show up and be ready to DO WHAT WE SAY!

Are you in?

I hope so, because when we work together, there will be NO stopping YOU! 

How to Make Your To Do List Profitable (FREE DOWNLOAD)

How to Make Your To Do List Profitable (FREE DOWNLOAD)

Are you grinding all day, trying to tackle your to-do list, only to discover that your income isn’t matching your efforts?

Have you gone “all in” on planners and scheduling systems but still can’t get a grip on what to do first and most importantly, what to do to drive sales and income in your business?

You’re not alone.  One of the biggest struggles I’ve heard from clients and readers is that they feel like they’re working hard all day long but not getting the leads, results or sales they want.  

Life & Business Mapping for 2017

Life & Business Mapping for 2017

It's that time of year know, time for you to get our your poster board and colored markers, your scissors and magazines and glue sticks and start going to town on your vision for the New Year!

Personally, I love a great vision board!  In fact, I'm guilty of creating several vision boards throughout the year.  What can I say, I love Sharpies!?  But this year I did something slightly different.